With all the excitement surrounding the legalization of cannabis, it isn’t often that we stop and examine the post-legalization effects on local businesses. I know what you’re thinking…and no, I’m not talking about your ex-weed dealer, for whom business has been slow.
In a time when legal cannabis retailers can sell the same merchandise found in head shops, these businesses must take a unique approach to remain competitive. In speaking with Jay Fratt, owner and founder of Smokin Js, DOPE Magazine wanted to know the secret to his company’s continued success. How has he managed to not only stay in business, but thrive in a competitive industry?
Jay has been in the business for quite some time—specifically, Smokin Js is celebrating its 20th anniversary this year, and the company has come a long way since its inception in 1997. Originally, Smokin Js was called Northwest Hemp Bizarre, and only sold apparel and other hemp-themed fabrics. However, he realized that his business model needed to change when customers came in looking for pipes, glassware or papers, only to leave his store empty-handed. While Jay’s true passion is the culture, independent thought and freedom associated with cannabis, he knew he had to listen to his customers. Smokin Js was born.