The German glass brand RooR made a name for itself in the 90s with meticulously crafted pipes and bongs that bucked the aesthetic trends of the time, forsaking psychedelic swirls and glittering marbles in favor of sharp, clean lines and scientific precision. The impact on the market was swift, and it didn’t take long for knockoffs and counterfeits to start hitting store shelves. Now, perhaps emboldened by the shifting legal landscape surrounding cannabis in the United States, RooR has filed almost 200 lawsuits alleging trademark infringement in the past year.
FORT LAUDERDALE, Fla. (AP) — In the rarefied world of high-end bong makers, Roor glass water pipes have long been smoked to impress. The status symbols are so sought after that some models command prices of $1,000. There’s even a diamond-studded, gold-gilded Roor that goes for nearly $4,000.
Both marijuana and the tools used to smoke it remain illegal under federal law, but that hasn’t stopped Roor and its American licensee from using the federal courts to protect the brand and its sales.