Would you rather light up a joint, or drink a beer?
According to new research by the Cannabiz Consumer Group (C2G), which studied the behavior of 40 thousand participants, marijuana is “canna-balizing” the beer industry. In states where cannabis has been legalized, 27 percent of drinkers have already substituted cannabis for beer. And if marijuana were legalized nationally, C2G predicts that the beer industry could lose more than $2 billion in retail sales.
However, just because cannabis is becoming more widely accepted, there’s no evidence that alcohol is going anywhere; it’s part of our culture. That’s why some innovative companies are coming up with new ways to combine the two.