Of the four states that voted to legalize adult-use cannabis last November, the first to make it available was Nevada on Saturday, July 1, at midnight.
On Friday night, June 30, hundreds began to line up outside dispensaries, especially in Las Vegas, up to three hours before 12:01 a.m. It was an exciting night, complete with green fireworks when dispensaries opened their doors.
“As the crowds grew closer to the stroke of midnight, it was very much like the excitement of a new year, with organized enthusiasm and coordinated purchases.” recounted Krista Whitley, veteran of the Nevada cannabis industry and founder of the cannabis-specific digital marketing company, Social Media Unicorn. “Lines resembled the happiest place on Earth, filled with adults waiting for an elevated ride to a happy place thanks to Nevada’s cannabis products.” r