CANNABIS COUNTRY OUT WEST: The History and Growth of Humboldt County, California

Humboldt County, California is a wild place. Towering redwoods, acres of undeveloped land, running streams and a rocky coastline hold its borders in a fierce, natural glory. It’s no shock that Humboldt attracts those with a pioneering spirit. Generation after generation have come to this Northern California frontier to seek fortune and freedom. The lure of gold and timber came first, but for the last four decades, another gift of nature has sustained this wild community—cannabis.

Brought North in the 1970s by hippies and back-to-the-landers, cannabis took to the hot days, cool nights and luscious humidity of Humboldt County. It grew—pardon the pun—like a weed. The majority of the cannabis crop was previously imported from abroad; mostly Mexico. The potential for pesticides in cannabis grown in Mexico gave way to an interest in Humboldt-grown flower, and the quality kept them smoking it. The main reason for Humboldt excellence, aside from an ideal climate, is that growers from Humboldt were quick to pick up on the fact that the female plant, sinsemilla, produces the best effects. It was revolutionary in the US, and has become the new standard for cannabis cultivation.

By 1979, 35 percent of cannabis consumed in California was homegrown, mostly in Humboldt County. By 2010, 79 percent of all cannabis in the United States was being supplied by California, and the majority of that cannabis was grown in Humboldt County. But it wasn’t just the ideal natural conditions that put Humboldt cannabis on the map—it was the unique history and spirit of the community.

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LOS ANGELES & FORT COLLINS, Colo.–(BUSINESS WIRE)–Pure Agrobusiness Inc. (PureAgro) has created the largest U.S. supplier of urban agriculture and hydroponics technologies and equipment through the consolidation of its retail and wholesale divisions. Headquartered in Los Angeles and with operations in Colorado and California, PureAgro is now comprised of the following retail and wholesale divisions:

“PureAgro is committed to a simple business ideology: advancing agriculture through technology”

-Way to Grow – Founded in 2002, Way to Grow is PureAgro’s Colorado-based retail presence, operating seven stores throughout the state, catering to commercial and individual growers. Way to Grow stores generate sales productivity in excess of $1,000 per square foot, with stores averaging 20,000 square feet and offering more than 2,500 unique stock keeping units (SKUs).

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