<![CDATA[[PRESS RELEASE] BOSTON, MA – JAN. 11 – Sensible Alternative Investments (SAI), a venture capital firm focused on institutional investment opportunities in the cannabis industry, has named former NORML Executive Director Allen St. Pierre as a partner. The cannabis industry is expected to be worth $50 billion by 2026, and St. Pierre’s appointment is further testament that the focus of the marijuana movement has broadened beyond public advocacy to include maximizing responsible cannabis commerce.
SAI is a “leafless” fund, founded by Wall Street veterans and fellow partners Martin Joyce, formerly of Credit Suisse and Mark Slater, a well-known growth company investment banker and investor. The fund focuses on four key areas of the cannabis industry: compliance software and services, real estate, technology, and media. These areas offer the same potential for high returns as other cannabis sectors, but with lower associated risk.
SAI’s entry into the cannabis market was an investment in MERRY JANE, the lifestyle-focused media platform launched in 2015 by Snoop Dogg and Ted Chung. MERRY JANE has established itself as the fastest growing media brand in the space, producing a variety of online and broadcast programming and major live events with partners like VH1, Live Nation and AEG. Fellow MERRY JANE investors include Slow Ventures, Three Six Zero Media and Casa Verde Capital.